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How a hospital can Leverage Social Media as a Marketing tool 

Published By Sanjana
 2019112612:29:05
Category HMS



Social Media has brought tremendous changes across every platform, including the healthcare industry. It has completely changed the way patients perceive and interact with their physicians and hospitals. Having a good connection with patients and maintaining proper communication flow between different doctors, physicals, and other healthcare professionals is critical for the success of any medical center or hospital.

Social Media helps to improve patient care, enhance the relationship of the hospital with the public, increase current patient satisfaction, and draw the right potential patients by enabling medical professionals and doctors to share and interact with information successfully. This blog will deal with how social media play an essential role in enhancing the performance of hospitals.

 

How Can Hospitals Utilize Social Media?   


The Spark Report Survey states that 41% of the respondents declared that Social Media plays a vital role in affecting their choice of a specific medical facility, hospital, or doctor. Mayo Clinic and other similar organizations already have started making use of social media strategies to serve their patient’s needs in a better way.

 

The engagement between physician and patient:


Social media advocates have stated that social sites like Facebook makes the process of communication easier with patients as well as have an important role in establishing a stronger relationship between physician and patients. Some facilities find this easier to create a patient group that supports chronic disease management and also provides the right information. It has also made it more accessible for patients to reach out to their doctors and physicians to know extra details about their health even after a visit.

 

Marketing with Social Media:  


Social Media sites play a significant role in marketing your facility in different ways. One example is you can make use of social media to pick the best managers for your hospitals, and therefore, you will be able to expand your pool of job applicants. Websites like RateMD can be used as an essential resource to advertise and promote the facility. You can also ask your happy patients to provide positive reviews for your hospitals and medical centers so that your facility can be more searchable on the search results, which leads to more referrals.

 

The collaboration between Physicians:  


Few social media sites enable providers to share resources and information with colleagues which can be used while treating patients with unusual symptoms or chronic conditions. Online collaboration of this kind is more beneficial for rural area facilities where there are difficulties for certain specialists to come.

 

Managing an all-inclusive Medical Imaging Program:


Whether it is ultrasounds, MRI scans, CAT, or mammograms, digital imaging is considered to be an invaluable part utilized in medical centers and hospitals. Managing an all-inclusive imaging program indicates implementing Hospital Software which helps doctors and physicians to monitor the patient’s complete health easily. With the help of social media, you will be able to implement a digital imaging program quickly. Distinctive images like X-rays and MRIs can be shared with social media platforms from the doctor’s workstation easily. The physicians can also upload pictures to Facebook, Twitter, and other social media accounts in a secure way, which is HIPAA compliant. Physicians, doctors, and radiologists can share the images on social media sites for teaching and second opinions.

 

Providing Exact information to the patients: 


Most of the hospitals have a website and blog. If a hospital has a relevant and engaging blog, then it’s the best way to reach out to the current patients as well as the prospects. Whether the content is written by staff members or outsourced, it’s significant to present materials that represent the services and skills offered by the hospital.

 

There are many ideas to consider when rebooting or planning your social media strategy. Only you know what your hospital community needs. Make use of every social media benefit in your hospital so that you can reach your goal. For more information, keep in touch with us. 




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Hospitals are rarely a single department entity. They usually span multiple specialties focusing on different treatment areas, such as pediatrics, neurosciences, gynecology, etc.

There are also various departments taking care of the day-to-day running of the hospital, such as maintenance, accounting, billing, operation theatre, and management. Each of these departments consists of many people carrying out various tasks, ranging in complexity from brain surgeries to fixing overhead lamps.

A single organization may have hospitals across multiple locations, making it difficult to manage them all. A hospital management system helps you manage the enormous complexities of efficiently managing the hospital sustainably.
Even though hospitals span several different areas, in the beginning, it usually involves only a few departments and just the primary number of people required to manage them all.

In such a case, a simple management system with the capacity to deal with relatively less data would work. But as a hospital starts growing, incorporating more specialties and treatment facilities, this system may not be able to deal with the massive flow of data.
A hospital management system could make this process much faster and easier.
As the number of departments and employees grows, the management system would also extend to accommodate the conditions created by the growth, thus aiding the development of the hospital instead of being a hindrance.

Scale up - The role of a cloud-based system
A cloud-based online system has many advantages compared to an offline system regarding scaling up. Instead of making changes in all systems in a hospital network, the differences would have to be made only by the software providers. They could easily be updated to add more departments and employees without reinstalling the updated version in all the systems in a hospital. And since the software and its interface remain the same, there is no need to allocate extra resources to train the users.
A cloud-based system would also be much more efficient in the case of hospitals in multiple locations. The data generated from all the hospitals run by the same organization could be integrated and analyzed to improve overall performance. As new sites come up, the software is updated, and the existing management network can seamlessly integrate without additional training.
This option would allow for better purchase decisions, as requirements for the entire chain of hospitals could be understood and remedied in bulk, thus helping make much better business transactions and improving efficiency for the whole network.

Resource management and reduction of wastage :
A sound hospital management system would also help prevent unwanted waste of resources. Efficient management of the various equipment and disposables inventory would cut short the resources otherwise wasted. In scaling up, there is usually an increased wastage of resources due to purchasing excess materials to prevent a shortage. With an efficient system, such wastages could easily be detected and avoided. This option could provide a smooth scale-up from a small hospital to an extensive network without excessive spending.

Scaling up - Understanding the data generated :
A common problem associated with the scaling up of any system is the overwhelming amount of data generated from the various subsystems. Every bit of data has to be analyzed and compiled in a manner that is easy to understand to make correct decisions at every corner. A scale-up could be a headache for a hospital with a large amount of data generated without an adequate system to manage the data.

An efficient hospital management system would make this entire process a cakewalk by managing the data generated in real time smoothly and quickly. In a sound hospital management system, all the data from the various departments regarding all the matters from procurement of materials, human resources, and energy requirements to billing, accounting, and inventory management is compiled and represented in a meaningful manner. 

This leads to a quicker and easier decision-making process and, therefore, a more accessible, smoother, and efficient scale-up.

Management of the extra human resources required for scale-up :
The efficient running of a hospital requires that all the stakeholders play their roles, and to enable this; they should be able to manage their work quickly and intuitively. A sound hospital management system allows smooth work delegation and easy access to the information required for the task.

For example, it should allow a doctor to enter information regarding a patient and their treatment regime and enable the pharmacist to track the inventory quickly. With an efficient system, it would also be able to evaluate the work done by them. Such easy management of the entire workforce, without causing any hindrance to them, but help them with this, would enable the hospital to grow.

In short, a sound hospital management system would make it easier to scale up the hospital network by efficiently managing the resources, avoiding waste, creating an efficient workforce, and better data management. Such a system could provide hassle-free patient care, making everyone’s work much more manageable.

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Hospital Management Software is a vital business tool, especially in the healthcare industry. Having a hospital that is automated with Hospital Management Software is now easy. In the midst of this technologically upgraded and model world, every hospital should make use of machines and systems to take care of every manual activity. The current technological world makes use of the people to monitor the devices and network, whereas the systems are busy helping the people in controlling various tasks. 

Some of the benefits of Online Hospital Management Software include Reduced Paperwork, simple access to reference records, effectual billing of different services, enhanced hospital administrations, no record duplications, minimized documentation, rapid information across various departments, optimized bed occupancy checks, critical stock information, improve cost control, and more. 

In this blog, let's check out the best five Online Hospital Management Software that every hospital can use. 


1. MocDoc:

MocDoc Hospital Management Software is the best solution which is completely integrated for any type of hospital from small to multi-chain hospitals. The Hospital Management Software for OP includes Doctor Discovery, Check-In, Mobile apps, Prescriptions, Appointments, Billing, and more. 

When considering the IP management role of Hospital Management Software, deals with Visual Bed Management, Discharge Summary, Insurance Management, Ward Request, Integrated IP billing, and more. 

The Pharmacy benefits included in the Hospital Management Software include Stock Management, FSN Analysis, Purchase Management, Sale Bill, MIS, and more. While considering the Lab benefits in HMS, it handles Custom reports, Smart Notifications, Order Management, Email Reports, Invoice generation, and more. 

Apart from this, there are many features included in the MocDoc Hospital Management Software, namely Multi-location support, micro websites, attractive and easy-to-use dashboards, Role-based access, appointment widgets, and more. MocDoc HMS has more than 3100000+ patient records, can manage about 2600000+ reports, and 5500000+ prescriptions. 


2. Insta:

Insta is known for monitoring and controlling the moving pieces of the hospitals without any hindrances. It also helps in improving hospital productivity by managing all your patients, departments, and staff with ease. The software enhances the experience of patients by making use of better systems for decision-making. 

Hospitals prefer Insta Hospital Management Software for effective operations, enhanced patient retention by 30%, for making better decisions, and more. 


3. Attune: 

The main benefits of choosing Attune Hospital Management Software is that they help in increasing revenue, simplified operations, optimizing productivity, etc. The features of Attune HMS include TPA billing, Insurance, Credit tracking, Patient referral, Radiology information system, in-patient management, Central sterile supply department tracking, MIS reports, Doctor Scheduling and appointments, E-Prescriptions, Integrations with PACS, Nursing care and ward management. 

Other features include Creche Management, Patient registration, Doctor consultation, Pharmacy management system, Accident and emergency care, Operation Theater Management, In-patient diet, and kitchen tracking, IP, OP, Surgery and daycare billing, EMR and SOAP Notes, and more. 


4. ITDose Infosystem: 

HMS is one of the complete tools that controls every aspect of management, marketing, and administration of a hospital to enable them and the doctor software to act better. It helps with documentation as needed by internal laws, is used as a convergent platform to integrate across various setups, prevents misuse of information, makes sure about data security, offers integrity and transparency between multiple departments, and makes sure about the smooth functioning of a complicated hospital environment. 

The ITDose Infosystem Hospital Management Software holds important features like allocation of duties and staff management, bed allocation and managing wards, correct billing, and accounting, multiple user accessibilities for effective all-around performance, controls doctor system availability, scheduling, controlling laboratory equipment, inventory management with a timely warning system, appointment management, and lead management, and more. 


5. Suvarna HIS:

The Hospital Management Software from Suvarna is developed for people who need value-based solutions at affordable rates. The HIS software them has been designed after in-depth research and study into different aspects of hospital functionality. The products are developed to support every feature needed by a hospital and are developed with exquisite architecture, which enables a high level of flexibility and scalability for the end-user. 

The features of Hospital Management Software include a Hospital module, In-Patient Services, Laboratory information system, Billing, Inventory, Gastro-Enterology, Operation Theater, Nephrology, Food, and beverages, Out-patient services, Admission transfer and discharge, Blood bank, Online scheduling, Doctors Organizer, Bio-Medical, diabetes module, Nursing, and more. 


Bottom Line:

Every hospital staff member is capable and has the expertise and caliber to perform all things effectively. However, too much of dependence on the manual process will have a significant impact on productivity as well as a result of unavoidable errors. To keep your hospitals productive and competitive, you should start adapting to technologies like Hospital Management Software. 

Hospital Management Sofware not only controls the treatment schedules, patient records, bills, and reports but also enables different departments like employee and administration management. It's your responsibility to choose rightfully. 


For Further Details Visit MocDoc Healthcare CRM.

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Inspiring patients to reach your hospital is not easy. It is significant to raise your patient base if you think you have to bring justice to all the pennies you have invested in your hospital. Effectively marketing your hospital can help you to bring much profit. You need to make sure that the marketing you do for your hospital should not be controlled by sales support or brand building. The important thing is that you need to make a positive connection with the terms of your patients.

Hospital Marketing has seen a tremendous change over the past few years, and some medical facilities are making use of hotel-like comforts to pamper and attract potential patients. In this blog, we will deal with the useful tips you can follow for marketing your hospital. 


Create a responsive website: 

The most important thing every patient does while choosing a hospital is that they go entirely through the website unless and until your hospital is located nearby to their location. Significantly, you make a responsive website with useful health information rather than build a website that displays information about your team or hospital. It would be good if you listed healthcare information so that patients themselves can take care of their families and themselves during an urgency. 


Make use of SEO: 

9 out of 10 people look for affordable or best hospitals online and know about the hospital, the doctor's availability, and other related information before merely visiting it. If you need to get listed while you search for the best healthcare clinic or practices, you need to make sure to use the power of SEO. The content editor and web developer focus on the effective keywords for your hospital to be listed at the top of the search engine results. You can hire an experienced SEO consultant and make the process more productive, more comfortable, and affordable. 


Ensure your patients say Wow on your healthcare:

Branding is not just what you say about yourself to your customers. It's something that the patient or people say about you and your healthcare. Improve patient care, and make sure they keep your healthcare and treatment in mind for a long time. Ensure to provide them with attention and care so that they will speak for you and recommend you to their friends and family members too. Word of Mouth is the crucial thing you need to focus on. 


Showcase your positives:

Show up your excellent work through videos, patient stories, testimonials, etc. on LCDs in your hospital waiting for areas so that people and patients visiting your website or hospital will come to know about you. Also, don't forget to post on social media, and talk about breakthrough treatments in conferences, public forums, and interviews. 


Use Social Media effectively:

Social Media is one of the essential ways through which you can make everything possible. Social media websites like Twitter, Linkedin, Instagram, Linkedin, and Pinterest, can effectively improve the number of patients visiting your hospital as well as those is the best place where you can create brand awareness by choosing the targeted audiences and attracting them to visit your clinic. 


Utilize Internal Marketing too:

Every employee in your hospital is the spokesperson. Grab your HR head to make use of it, create the experience of the employees at your clinics, and make them say positive things about the hospital. 


Shoot Emails:

Emails are an efficient and powerful thing when it comes to marketing. Make sure your company's IT team maintains the email list of subscribers and shares relevant and positive information emails regarding the illness of the patient. It indicates that you have proper care for your patients even after they leave your hospital. Maintaining a good and effective relationship and communication with high-value, helpful, and useful information is key to developing a powerful hospital brand. 


Bottom Line: 

Show your society and patients in general that you have excellent care about their well-being and health. Also, show them you do not need them to go to a stage where they don't want to go to the hospital next time.


For More details Visit MocDoc Hospital Information System.

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One of the first things that come into our mind before we decide to purchase something, is the cost. Whether it be a Netflix subscription or a new bike, or a business-related purchase, the price plays an important role. While acquiring Hospital Management Software also, pricing is an important factor to be considered. Hospital management software being much more complex than a movie ticket or an automobile, the costs that are involved in it are also a bit more complicated. We have previously discussed the various advantages of using hospital management software. Here let’s break down the costs involved in implementing it.


How the price is determined - The Number of Beds


Cost of a hospital management system mainly depends on the number of beds in the hospital. As a rule of thumb, we can say that the price goes up as the number of beds increase.


So generally as a hospital grows and develops, a need for a system with higher capacity comes up. This in gives you two options; either get high capacity, a non-upgradable system or get a system with the capacity you require, but which can be upgraded for better features. The latter is preferable, as in the former you end up paying for features you may not require currently.


Online or Offline System

Whether the system is online or offline brings up different kinds of expenditures.

Generally for an offline software, the firm that provides the system will simply install the software for a one time fee. The hospital will have to acquire servers by itself and manage its own data, install the cables, network its systems, and generally, have to deal much more into the hardware aspect than online software.  In such cases, extra costs other than the cost of the software itself will come up. Also, a dedicated team for managing the system will be required for general maintenance.

Online systems generally simplify these functions, as the firm providing the system will be dealing with software aspect, as well as most of the hardware aspects(such as servers, etc. Computer systems and other hardware will have to be purchased by the hospital as required). In this case, the system exists like a subscription service, where for an annual or monthly fee, the firm providing the system will maintain and manage the servers and the system. There’s much less hardware to be acquired from other sources. A simple PC connected to the internet can easily access the system. The human resources required from the hospital for maintaining the system is much less.


So in general Online Systems are more cost-effective, especially in the long run.


Implementation Cost


Implementation cost is another aspect to be considered while implementing a hospital management system. If an existing software has to be replaced by new software, the data from the old system will have to be imported into the new system. The cost involved in this, as mentioned above, will depend on the amount of data, calculated as number of beds. If the hospital has been storing all the information in paper format, resources may be needed to enter this data to the system. Implementation costs also involve setting up access for various doctors and departments.


The implementation also requires providing training for various employees, which will be different for different departments. It is important to ensure that the training is included in the implementation cost while choosing the system.


Other Factors


A good hospital management system would offer all the features that are generally required. The software can differ in their level of sophistication, from simple accounting software to software that provides updates patients using an app or SMS. The price can vary according to the level of sophistication. Most software firms offering hospital management software are willing to provide additional features, but this usually comes at an additional price, depending on the resources required


Simple software is easily available for a lower cost, but as the functionalities required increases, the price also naturally increases. 

Another factor that may bring up extra cost is the technical support provided by the companies. All though most online systems get support throughout the subscription period, in the case of offline systems, enquiries have to be made to know if the additional cost may be incurred for support.


As mentioned in previous blogs, the possibility of upgrades has to be considered. Online systems cost less for upgrades, as the hospital expands, and for better features. Considering this, online systems may turn out to be cost-effective in the long run.

Overall, the costs involved could be divided into implementation costs and maintenance cost, both of which are dependant on the number of beds. For an offline software, an annual or monthly software subscription fee have to be considered, which may or may not cover the implementation and maintenance cost.


The economic benefits of getting an offline software and investing on servers and hardware and that of getting an online software and paying an annual subscription fee have to be compared, which could differ for different hospitals. The Hospital Management Software being a long term investment, saving up by getting a software with fewer features, may cost you a lot more with frequent expensive upgrades required as the hospital grows. Additional costs that may arise in the form of support, server maintenance, extra features, possible upgrades have to be looked into while making a decision.


The Hospital Management Software being a long term investment, saving up by getting the software with fewer features may cost you a lot more with frequent expensive upgrades required as the hospital grows.

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